My Work
As a PR professional, I have learned to wear many hats and assist in all areas of agency life.
Strategic Planning
I work closely with the client while keeping their objectives in mind to help plan our strategic influencer campaigns. This involves defining KPIs and target audiences, sourcing influencers, and managing timesheets and budgets internally. Additionally, I create campaign wrap reports, outlining how our metrics align with KPIs and suggesting adjustments and optimizations for future campaigns.
Point-of-Contact
Acting as POC for influencers, media, and clients alike, my Outlook and I are best friends. I manage incoming inquiries from influencers and media, schedule calls with clients, and ensure everyone stays informed of the next steps.
Execution
Once the strategy is established and the talent is chosen, I collaborate with influencers and media outlets to bring the clients' vision to life while ensuring that the talent remains authentic to their brand. I provide the talent with detailed briefings on the campaign, manage timelines, review concepts and content, and track performance metrics.
Real Examples, Real Results
Some of my favorite campaigns, spots, and content!
Modelo x College Football Playoffs
Modelo launched a special campaign this fall targeting professional fans, encouraging them to enter a sweepstakes for a chance to win a trip to the college football championship. I activated seven influencers to help promote this campaign, from briefing through wrap on my own. Here is one of my favorite pieces of content created!
Archive
Throughout my time at Auburn University and multiple internships, I have created pitches, proposals, and graphic samples. I have compiled some of my favorites here!
