Hey hey, I'm back from my little winter break (thank you for your patience). And Pamela Anderson continues to break the internet.
Let's travel back to Paris Fashion Week when Pamela steps out makeup-less. I don't know many things for certain, but I know no other person at PFW went makeup-free. And she did it again for a Proenza Schouler campaign and yet again at the British Fashion Awards. Vogue's Margaux Anbouba shares a comment Pamela made regarding the stunt: "I felt very seen… it was like testing the waters. And it was warm, it was friendly, it was inviting."
Earlier this week, she announced that she and her sons are acquiring skincare brand Sonsie.
In her commitment to keeping her skin happy and hydrated these days, she found Sonsie's 34% squalane Basic Balm amazing. Anbouba cites that her son's girlfriend, Paula Bruss, had introduced her to it. She continued to explore the brand and continued to fall in love with it.
Sonsie was founded just last year by model Marie von Behrens-Feilpe (@mvb) and her husband, Roberto A. Felipe, with the simple outlook to create an "'ethical and minimalist way' to care for skin." And so they did, with only three products in its whole collection.
The question now is, what came first, the chicken or the egg?
Amanda Pauley of Cosmetics Business cites that "critics argued that Anderson's 'make-up free revolution' was a PR stunt." No one seems to know when exactly Pamela became involved with the brand, Anbouba citing "a few months." Now, that could be before September for Paris Fashion Week or November after her love for the brand became public. Meaning, was her makeup-free look at PFW a stunt to get people talking about her amazing, hydrated skin at 56 years old and, therefore, create hype around her skincare routine? Or did people talking about her amazing skin get her wheels turning into wanting to dabble in beauty and skincare, then contacting Sonsie? The world may never know.
No matter how this came to be, I believe this is a great partnership and campaign. Whether it was intentional or not, a good campaign should leave you wondering how organic it really is! Pamela's no-makeup look took the world by storm, and months later, we are still talking about it. One can only hope it was an organic stunt that turned into a business acquisition - and now all I hope is to be able to try Sonsie myself.
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